WONDERFUL PISTACHIOS REAL TOUGH NUTS

WONDERFUL PISTACHIOS REAL TOUGH NUTS

Pistachios are hard to open. They're "Real Tough Nuts" meant for real tough people– or at least people with really strong hands.

SPLIT: THE GYM FOR FINGERS

A partnership with Crunch Fitness to open miniature hand gyms inside their normal sized gyms where you can work out your 'stachio crackers.

BAG RE-DESIGN AND GROCERY DISPLAY

Are your hands too weak to open pistachios on their own? We have professional body builders crack our nuts, turning boring unshelled pistachios into hardcore professionally cracked pistachios. Plus, extra large bulking bags in-store!

MUSCLE BEACH TAKE OVER

And yea, why not? A take over at muscle beach where you can watch professional body builders train to crack your nuts.