Corona Mexico

Unfilter Mexico

 

 

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The popular, but distasteful "yellow filter" used on Mexico in TV and film reminded us of looking through a bottle of Corona, the iconically yellow beer.

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We decided the yellow filter was better left to Corona. 

 

So we worked with Mexican born, Oscar-winning cinematographer Chivo Lubezki to reshoot Mexico without the yellow filter. We turned it into a plea to Hollywood to stop using the filter. The ad aired during Oscars night and was followed by an OOH and social campaign

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Clios
Gold | Theatrical I Film I Branded Content
Gold | Partnerships | Collaborations
Silver | Film: Fan Engagement

Cannes Lions
Shortlist | Media Channels 
Shortlist | Entertainment Partnership 
Shortlist | Entertainment Challenges